The Brief
The goal was to create packaging for a hard iced coffee, targeting coffee connoisseurs. This work also required the crafting of a brand backstory.
The Solution
Brood, a Los Angeles-based company, was started by two women who are nearly polar opposites. One is from the mountains and the other from the coast. One enjoys the science behind coffee and cocktails, the other enjoys the artistry. Together, they created a brand aiming to be shared between friends. The packaging design draws on their home locales, as well as the graffiti in the Los Angeles Arts District.
