The Brief
The goal was to create a brand identity for a gender-neutral makeup range and subscription service that is expressive, exclusive and deluxe, particularly targeting those who identify as non-binary.
The Solution
Using themes of inclusion, expression and autonomy, the idea behind the brand was that “everyone deserves to feel like themselves.” The name was derived from the source at which all color comes — it just need light to shine through. Through an exploration of prisms within geography, the logo suite was created based on Schlegel diagrams.